Imprinting a Legacy Marketing plan :: Print materials :: Ad design/placement As the Baby Boomer population ages, their need to get their papers in order becomes increasingly important. That's where LTCA Legacy Planning comes into play. They offer annuities, long-term care insurance, life insurance and estate administration. To get the word out about their services, they first needed a strategic plan. Bon's Eye provided the plan and the tools – from brochures to postcards – to help them market the business.