Most businesses today are nauseated from the jerky starts and stops of a turbulent economy — holding their breath, waiting for some sign of relief. Guess what… It’s not coming.

It seems overnight we’ve been hurled into an alternative world of enterprise; one where the main players stumble for footing and well-established small businesses simply try not to slip away altogether. It’s scary, disheartening and exhausting.

However, this is the reality we’re faced with, and likely will need to endure for some time. It’s the new market dynamic, whether we like it or not.

So what can we do…? Well first, we must reexamine the thought-process of the target consumer. No matter what industry you’re in; the buying audience has likely changed.

They (clients):
- Have a higher number of desperate businesses vying for their money and loyalty.
- Are exposed to a greater range of bargains and discounts.
- Are likely watching their own budgets, and must see the real value in making a purchase.
- Are inundated daily with the “same-old” ads, promotions and gimmicks.
- Have a general mistrust of corporate America’s motives.

It’s time to start speaking to this mindset, as it’s making all of the purchasing decisions. How do we do this?  Quit marketing on the quality of your product or service, and start emphasizing the quality it brings to the lives of those currently using it.

For example: Bon’s Eye implements extremely creative online marketing campaigns (Shameless Plug WARNING). All of our Web sites contain SEO writing and sleek graphics from our award-winning team; our social networks are truly interactive – increasing the likelihood of user involvement; and our online ad campaigns incorporate key terms designed to drive traffic. Wow, what does that mean?

What might speak better to today’s consumer goes something like this… Bon’s Eye’s online marketing clients save tens of thousands of dollars in traditional advertising costs because their Internet market share typically doubles. On average, the client’s name DIRECTLY reaches more than 200,000 potential consumers at any given time – and that’s just from Internet media coverage alone.

This type of message doesn’t necessarily tell the consumer what they can get with your product/service, but rather everything they’re missing without it. It’s more informative, effective and exactly what clients need to hear in today’s new economy.