I’ll admit that I’ve DVR’d shows just so I don’t have to endure the commercials. My buying habits and brand loyalty aren’t usually influenced by TV ads. Most of the time I can’t remember what products a spot is trying to sell. While I’ll sit and watch hours of infomercials (how can you not be sucked in by Jack Lalanne’s juicers or that British guy making all those meals/drinks with the Magic Bullet), I have yet to pick up the phone and place an order.

Sometimes, though, I’ll tune into the commercials. Two have recently caught my eye:

The Intel one cracks me up every time I see it. Not only do I remember the storyline, but I also recall the brand. You can have a great commercial, but if you can’t relate the ad to the product/service, then what’s the point. Take the State Farm commercial for example. I get goosebumps and a little teary when I hear the kid start singing juxtaposed with images of people in need. But guess what? I thought the commercial was for the Salvation Army. Not until I did a search on YouTube did I realize my mistake.

What are some of your favorite commercials? What recent TV ads do you think are effective?

By Sarah