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	<title> &#187; Marketing</title>
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		<title>Marketing in Today&#8217;s Economy</title>
		<link>http://www.bonseyeonline.com/blog/marketing/marketing-in-todays-economy/</link>
		<comments>http://www.bonseyeonline.com/blog/marketing/marketing-in-todays-economy/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 16:06:55 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=448</guid>
		<description><![CDATA[Most businesses today are nauseated from the jerky starts and stops of a turbulent economy &#8212; holding their breath, waiting for some sign of relief. Guess what… It’s not coming.
It seems overnight we’ve been hurled into an alternative world of enterprise; one where the main players stumble for footing and well-established small businesses simply try [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PR Success</title>
		<link>http://www.bonseyeonline.com/blog/latest-news/pr-success/</link>
		<comments>http://www.bonseyeonline.com/blog/latest-news/pr-success/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 18:39:51 +0000</pubDate>
		<dc:creator>Bon's Eye</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Wilmington Attractions]]></category>
		<category><![CDATA[Wilmington Destinations]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=432</guid>
		<description><![CDATA[With Bon&#8217;s Eye Marketing&#8217;s editor-in-chief, Marita Bon, at the helm of their public relations efforts, the New Hanover County Aboretum had another successful event. Arboretum in the A.M. brought more than 400 people through the gate. To learn about the education and outreach showcase, read below. If you missed out on it this year, mark [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ghost Blogging</title>
		<link>http://www.bonseyeonline.com/blog/movies/ghost-blogging/</link>
		<comments>http://www.bonseyeonline.com/blog/movies/ghost-blogging/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 13:30:56 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movies/TV]]></category>
		<category><![CDATA[A Wilmington NC marketing company specializing in innovative:]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=429</guid>
		<description><![CDATA[Realizing I’m well overdue for writing a blog, I’ve decided to crank up MS word and start tapping some computer keys. I’m having trouble coming up with a good topic, though. See, in the background, Syfy’s Ghost Hunters keeps stealing my attention. Ohhhh, it’s the reveal. I hope that they captured some spooky EVPs. Yikes, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Harness the Power of Social Networks</title>
		<link>http://www.bonseyeonline.com/blog/advertising/social-networks-harness-pleasure-to-get-business/</link>
		<comments>http://www.bonseyeonline.com/blog/advertising/social-networks-harness-pleasure-to-get-business/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 13:22:21 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[A Wilmington NC marketing company specializing in innovative:]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social network campaigns]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=426</guid>
		<description><![CDATA[Looking for a way to build your prospect database without glad handing at every after-hours event around town?  While not applicable to every business, social networks make the perfect tool for gathering information on potential clients.
Aside from allowing you to gather contacts 24/7, online resources like Twitter, Facebook, etc. provide other tangible benefits. First, the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Sorry your Website’s not finished. I was out late last night.”</title>
		<link>http://www.bonseyeonline.com/blog/marketing/%e2%80%9csorry-your-website%e2%80%99s-not-finished-i-was-out-late-last-night-%e2%80%9d/</link>
		<comments>http://www.bonseyeonline.com/blog/marketing/%e2%80%9csorry-your-website%e2%80%99s-not-finished-i-was-out-late-last-night-%e2%80%9d/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:42:28 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[A Wilmington NC marketing company]]></category>
		<category><![CDATA[affordable web site]]></category>
		<category><![CDATA[choosing a web designer]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=412</guid>
		<description><![CDATA[Someone recently told me “You can’t beat free” when it comes to marketing. This made me think a bit. I often see businesses settle for lower-cost options when investing in PR and outreach efforts.
I understand that many folks hit a wall when it comes down to available budget. Let’s face it, the cost of building [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>$1,300 Web Site Deal</title>
		<link>http://www.bonseyeonline.com/blog/latest-news/1300-web-site-deal/</link>
		<comments>http://www.bonseyeonline.com/blog/latest-news/1300-web-site-deal/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 15:57:04 +0000</pubDate>
		<dc:creator>Bon's Eye</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product of the Month]]></category>
		<category><![CDATA[A Wilmington NC marketing company specializing in innovative:]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=383</guid>
		<description><![CDATA[Every week, business owners and managers alike come to Bon’s Eye Marketing seeking an effective Web site for an affordable price. Usually, they want five things:
•    A great-looking design that conveys their company’s professionalism and credibility.
•    A clean, persuasive message that sounds like it came from them, not some stuffy writer.
•    The capability to add [...]]]></description>
		<wfw:commentRss>http://www.bonseyeonline.com/blog/latest-news/1300-web-site-deal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Write the Songs That Make the Whole World Wait</title>
		<link>http://www.bonseyeonline.com/blog/marketing/i-write-the-songs-that-make-the-whole-world-wait/</link>
		<comments>http://www.bonseyeonline.com/blog/marketing/i-write-the-songs-that-make-the-whole-world-wait/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 19:59:19 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=349</guid>
		<description><![CDATA[The other day, Sarah (my wife) called a medical business to retrieve some information about her past records. Knowing she’d be put on hold for a minimum of forever, she cranked the volume up on the speaker phone and placed it down on the counter.
See, this allows her to walk around the house with ease. [...]]]></description>
		<wfw:commentRss>http://www.bonseyeonline.com/blog/marketing/i-write-the-songs-that-make-the-whole-world-wait/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s the Point of a Marketing Plan?</title>
		<link>http://www.bonseyeonline.com/blog/marketing/what%e2%80%99s-the-point-of-a-marketing-plan/</link>
		<comments>http://www.bonseyeonline.com/blog/marketing/what%e2%80%99s-the-point-of-a-marketing-plan/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:19:13 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[purpose of marketing]]></category>
		<category><![CDATA[using a marketing plan]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=317</guid>
		<description><![CDATA[During the past few years, I’ve learned two things about marketing plans. First: They’re absolutely necessary for organized, continued outreach. Second: They can hinder success if not properly implemented.
Sounds a bit contradictory, I know. As we see it at Bon’s Eye, marketing works kind of like a road trip. You (the business) must sketch out [...]]]></description>
		<wfw:commentRss>http://www.bonseyeonline.com/blog/marketing/what%e2%80%99s-the-point-of-a-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t Look, But I Think That Crock Pot Winked At Me</title>
		<link>http://www.bonseyeonline.com/blog/advertising/don%e2%80%99t-look-but-i-think-that-crock-pot-winked-at-me/</link>
		<comments>http://www.bonseyeonline.com/blog/advertising/don%e2%80%99t-look-but-i-think-that-crock-pot-winked-at-me/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 19:11:49 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[creative advertising]]></category>
		<category><![CDATA[good commercial]]></category>
		<category><![CDATA[simple is better]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=315</guid>
		<description><![CDATA[Every now and then, a television advertisement forces me to set aside the remote control and calm my trigger finger. Usually, the spot runs itself into the ground after about 100,000 airings, but some never seem to lose their magnetism.
Recently, American Express released a series of 60-second clips that prove the most creative visuals sometimes [...]]]></description>
		<wfw:commentRss>http://www.bonseyeonline.com/blog/advertising/don%e2%80%99t-look-but-i-think-that-crock-pot-winked-at-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We Can Learn About Marketing From Our Driving Habits</title>
		<link>http://www.bonseyeonline.com/blog/marketing/we-can-learn-plenty-about-marketing-from-our-driving-habits/</link>
		<comments>http://www.bonseyeonline.com/blog/marketing/we-can-learn-plenty-about-marketing-from-our-driving-habits/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 14:54:32 +0000</pubDate>
		<dc:creator>Bon's Eye</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.bonseyeonline.com/blog/?p=308</guid>
		<description><![CDATA[These days, most people won&#8217;t back out of the driveway without first switching on their trusty GPS navigation system. It just makes sense: Why cruise aimlessly when one device helps bypass all of the directional drama that lies ahead?
These digital kings of the road get drivers to their desired destinations faster, offering up shortcuts, detours [...]]]></description>
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		<slash:comments>1</slash:comments>
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