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PR Success

April 26th, 2010 No comments

With Bon’s Eye Marketing’s editor-in-chief, Marita Bon, at the helm of their public relations efforts, the New Hanover County Aboretum had another successful event. Arboretum in the A.M. brought more than 400 people through the gate. To learn about the education and outreach showcase, read below. If you missed out on it this year, mark your calendars for 2011.

Arboretum holds tool sale, family activities at new garden event
Both grownup and junior gardeners will find plenty to do at the newest family-focused outdoor event to hit the Wilmington area.

Arboretum in the A.M., 8 a.m. to noon on Saturday, April 24 at the New Hanover County Arboretum, 6206 Oleander Drive, will feature hands-on gardening projects, demonstrations and workshops. The agenda also includes a used garden-tool sale offering top quality equipment at bargain prices, as well as a full slate of children’s activities. Admission is free.

New Hanover County Extension Agent John Wooldridge, head of the planning committee, hopes to accomplish several goals. “We wanted to provide an education event on the grounds of the Arboretum that was available to everyone – a fun morning for people of all ages,” said Wooldridge, who oversees NHC Extension’s commercial horticulture programs.

“In addition, we wanted to hold a celebration of spring gardening that will show off all the resources provided by the New Hanover County Arboretum and Cooperative Extension.”

Besides providing practical tips and demonstrations for turf management, raised vegetable beds, container gardening and herb growing, extension experts will be on hand to answer participants’ questions. Meanwhile, youngsters will keep busy with an adventure scavenger hunt, sunflower-potting sessions and garden-themed crafts.

“Parents can enjoy the presentations knowing that their youngsters are having fun,” Wooldridge said. “Yard sale enthusiasts in particular will find the used garden tool sale a highlight of Arboretum in the A.M.”

Persons interested in donating equipment to the sale can contact Valerie DeSanti at vdesanti@ec.rr.com or 470-8180. Proceeds will benefit the New Hanover County Arboretum.

To learn more about Arboretum in the A.M. call 798-7664. Visit www.gardeningnhc.org for general information on Arboretum programs.

About the Cooperative Extension
The New Hanover County Cooperative Extension gives county residents easy access to the resources and expertise of N.C. State University and N.C. A&T State University. Through educational programs, publications and events, the agency delivers unbiased, research-based information to New Hanover County citizens.

About the Arboretum
The Arboretum, home to a wide variety of plants grown in the coastal area, as well as to emerging trends in plant material, occupies seven acres in the heart of New Hanover County. In its role as the Cooperative Extension’s “horticulture laboratory,” the Arboretum boasts a knowledgeable staff and many volunteers, all working to make the gardens beautiful and educational.

Marketing Firm Calls on Legal Industry for Stimulus Package

February 25th, 2009 No comments

WILMINGTON, NC – Nearly one week after rolling out a stimulus package designed to reenergize businesses industry-wide, Bon’s Eye Marketing shed light on the next phase of the effort. The first chapter of the plan– revealed Monday Feb. 16. – focused solely on promotional strategies unique to retailers and restaurants.

Today, Bon’s Eye staff highlighted the next industry to take the stimulus spotlight. Read more…

Big Deal: Marketing Company Drafts Own Stimulus Plan

February 18th, 2009 1 comment

WILMINGTON, NC – In a move to quell the pain of a down economy, a North Carolina marketing firm announced plans today for a massive stimulus package. The effort focuses on businesses that want more consumers, face a shrinking customer base, and continue to spend money on ineffective PR efforts.

The firm, Bon’s Eye Marketing, revealed the news following more than three weeks of strategy tweaking. The final version of the package comes in the form of several consumer-generation campaigns, each designed to serve specific industries.

These include: Retail and restaurant; medical; banking; pharmaceutical and others. Bon’s Eye, which seemingly ripped a page from the congressional playbook, looks next week to disclose more details about the stimulus package’s individual sections. Read more…

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