Realizing I’m well overdue for writing a blog, I’ve decided to crank up MS word and start tapping some computer keys. I’m having trouble coming up with a good topic, though. See, in the background, Syfy’s Ghost Hunters keeps stealing my attention. Ohhhh, it’s the reveal. I hope that they captured some spooky EVPs. Yikes, Jason’s sporting a fairly deep bellybutton wedgie through his shirt. That’s scary enough.

Moving on…Yes, I’m a Sci-Fi nerd and authentic paranormal investigator. Well, not quite. Sarah and I once went on a Ghost Walk in St. Augustine. EMF detectors in hand, we shuffled along in a 90-degree swelter, paying $20 a piece to roam back alleys.

By the end of the night, I walked away $40 down. I did, however, break my streak of 27 years without a migraine. It’s funny how headaches work. Pressing heat and one woman screaming every three minutes about how she “captured an orb” on her Kodak camera… Let the throbbing begin.

I don’t mean to sound critical of the gal. She just seemed so convinced that she caught earth-bound apparitions – or as I call them, pollen. Sorry, but I don’t invest much faith in her scientific approach, especially when her photographic equipment is made of cheap plastic. Even so, she made the night entertaining.

Truth be told, I’m a wimp when it comes to everything paranormal. I’m not sure if I believe in hauntings, but I don’t want to find out if they’re real – at least not in person.

So why did I spend that Florida night ghosting (that’s what the cool investigators call it)? Well, I don’t know. I guess I’m complex.  Either way, I can appreciate what Ghost Hunters has done for Syfy, virtually taking the network from an unknown to a haven for geeks like me.

Marketing alone, the series’ name goes hand in hand with about every promo the channel runs. In fact, they’ve franchised the show – rolling out Ghost Hunters International and Ghost Hunters Academy. Talk about branding.

As business owners, I guess we can learn something from the show’s model. Let’s face it; they’re selling the chance to see the unseen. Every episode kind of mirrors the last. Still, a growing number of people keep watching, waiting for a glimpse of something, anything… They just don’t know what it is.

Call it wonderful packaging. Call it innovative advertising. But Ghost Hunters continues to scare the masses of fans – and the primetime competition.

Hey, I think I just wrote a blog.