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	<title> &#187; marketing plan</title>
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		<title>What’s the Point of a Marketing Plan?</title>
		<link>http://www.bonseyeonline.com/blog/marketing/what%e2%80%99s-the-point-of-a-marketing-plan/</link>
		<comments>http://www.bonseyeonline.com/blog/marketing/what%e2%80%99s-the-point-of-a-marketing-plan/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:19:13 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[purpose of marketing]]></category>
		<category><![CDATA[using a marketing plan]]></category>

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		<description><![CDATA[During the past few years, I’ve learned two things about marketing plans. First: They’re absolutely necessary for organized, continued outreach. Second: They can hinder success if not properly implemented.
Sounds a bit contradictory, I know. As we see it at Bon’s Eye, marketing works kind of like a road trip. You (the business) must sketch out [...]]]></description>
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		<title>We Can Learn About Marketing From Our Driving Habits</title>
		<link>http://www.bonseyeonline.com/blog/marketing/we-can-learn-plenty-about-marketing-from-our-driving-habits/</link>
		<comments>http://www.bonseyeonline.com/blog/marketing/we-can-learn-plenty-about-marketing-from-our-driving-habits/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 14:54:32 +0000</pubDate>
		<dc:creator>Bon's Eye</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing tips]]></category>

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		<description><![CDATA[These days, most people won&#8217;t back out of the driveway without first switching on their trusty GPS navigation system. It just makes sense: Why cruise aimlessly when one device helps bypass all of the directional drama that lies ahead?
These digital kings of the road get drivers to their desired destinations faster, offering up shortcuts, detours [...]]]></description>
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