As today’s businesses bob up and down in a sea of economic chaos, most base success on how long they can keep their head above water. Understandably, owners and employees alike are startled by the approaching waves. But, the “stop swimming and float it out” approach seems risky at best.

Each day, Bon’s Eye meets with business owners. Troubled by slumping sales, many tell us they’ve been forced to make some tough budget decisions. Usually, marketing represents one of the first expenses on the chopping block.

We often hear “I’ll market when I get more customers.” We can discuss for weeks the catch-22 logic behind such a mindset. However, it seems more beneficial to explore why a number of owners adopt this ideology when feeling the crunch. Read more…

WILMINGTON, NC – Nearly one week after rolling out a stimulus package designed to reenergize businesses industry-wide, Bon’s Eye Marketing shed light on the next phase of the effort. The first chapter of the plan– revealed Monday Feb. 16. – focused solely on promotional strategies unique to retailers and restaurants.

Today, Bon’s Eye staff highlighted the next industry to take the stimulus spotlight. Read more…

WILMINGTON, NC – In a move to quell the pain of a down economy, a North Carolina marketing firm announced plans today for a massive stimulus package. The effort focuses on businesses that want more consumers, face a shrinking customer base, and continue to spend money on ineffective PR efforts.

The firm, Bon’s Eye Marketing, revealed the news following more than three weeks of strategy tweaking. The final version of the package comes in the form of several consumer-generation campaigns, each designed to serve specific industries.

These include: Retail and restaurant; medical; banking; pharmaceutical and others. Bon’s Eye, which seemingly ripped a page from the congressional playbook, looks next week to disclose more details about the stimulus package’s individual sections. Read more…