I’ll admit that I’ve DVR’d shows just so I don’t have to endure the commercials. My buying habits and brand loyalty aren’t usually influenced by TV ads. Most of the time I can’t remember what products a spot is trying to sell. While I’ll sit and watch hours of infomercials (how can you not be sucked in by Jack Lalanne’s juicers or that British guy making all those meals/drinks with the Magic Bullet), I have yet to pick up the phone and place an order.

Sometimes, though, I’ll tune into the commercials. Two have recently caught my eye: Read more…