Bon’s Eye LAUNCH Pack 1: ATTENTION GRABBER
The ATTENTION-GRABBER pack is designed for businesses that have
started laying the marketing groundwork – but want an extra edge. This
pack is ideal for operations with an existing site or ad campaign (that
lacks the same appeal & professional look as the competition’s). Moreover,
this pack is priced to deliver broad outreach for smaller budgets. Includes:

Marketing Message Development
-Marketing message conceptualization/writing

Sales & Marketing Synergy Workshop
-A 2-hour session that aligns your sales pitch with your marketing message/tools.

Website Development or Existing Site Boost
-One page site (about/contact form/service/etc.) or 7 hours labor toward brand enhancements
   Graphic design (1 standard draft edit)
   Editorial content writing
   Standard SEO features
   URL and first 12 months hosting

Social Network Campaign
-Creation of customized Facebook account
-Creation of customized Twitter account
-Maintenance (posts) for accounts (4x per week)

Sales & Marketing Materials
-Handout creation (500 prints)

Media & PR Campaign
-2x local pitch writing/distribution
-1x local press release writing/distrib.
-1x national press release writing/distrib. (Reach More than 200,000)

Accelerator Email Blast
-2x email blasts announcing launch, promotions, etc.
-Customized design

Advertisement Enhancement Services
-A round of customized design and messaging, guaranteed to truly reflect
your brand and better speak to your target customer.

Bon’s Eye LAUNCH Pack 2: PREMIUM AWARENESS
The PREMIUM AWARENESS pack is designed for businesses looking to ramp
up outreach – those eager to quickly break into the market and stand out. This
pack also serves as the perfect model for businesses that have a new, key
product or service. Includes:

Brand & Marketing Message Development
-Logo creation
-Marketing message conceptualization/writing

Sales Planning Sessions
-Two 1-hour sessions that aligns your sales pitch with your marketing message/tools.

Website Development
-Three pages (home, about, contact form)
-Graphic design (1 standard draft edit)
-Editorial content writing
-Standard SEO features
-URL and first 12 months hosting
-Monthly site performance reports

Social Network Campaign
-Creation of customized Facebook account
-Creation of customized Twitter account
-Maintenance (posts) for accounts (6x per week)

Sales & Marketing Materials
-Brochure creation
-Business card creation
(1,000 prints) Each

Media & PR Campaign
-3x local pitch writing/distribution
-2x local press release writing/distrib.
-1x national pitch writing/distrib.
-2x national press release writing/distrib. (Reach More than 200,000)

Email Marketing Campaign
-Monthly (1x at beginning of each month) email blast announcing business
news, details, promotions, etc.
-Customized design

Bon’s Eye LAUNCH Pack 3: FULL EXPOSURE
The FULL EXPOSURE pack is designed for businesses just starting – those
without any essential marketing strategy or tools; AND businesses that have a
new, key product or service that they want to showcase in a big way. Includes:

Brand & Sales Message Development
-Logo creation
-Business identity
-Marketing message conceptualization/writing
-Business style guide

Launch Sales & Marketing Synergy
-6 sales training sessions
-2 Marketing message sessions
-Monthly sales analysis and improvement reports
-“Going Forward” Marketing & Sales Plan

Full Website Development
-Standard 5 pages (home, services, about, contact, etc.)
-Graphic design (2 draft edits)
-Editorial content writing
-Standard SEO features
-URL and first 12 months hosting
-Monthly site performance reports

Social Network Campaign
-Creation of customized Facebook account
-Creation of customized Twitter account
-Creation of customized Linked-In account
-Daily maintenance (posts) for accounts (2x per day)
-Weekly fans/follower build-out
-Custom blog development
-Weekly blog writing/posting (2 promo articles per week)

Sales & Marketing Materials
-Brochure creation
-Business card creation
-Announcement mailer creation
(1,000 prints) each

Media & PR Campaign
6x local pitch writing/distribution
4x local press release writing/distrib.
2x national pitch writing/distrib.
3x national press release writing/distrib. (Reach More than 200,000)

Email Marketing Campaign
-Biweekly email blast (2x per month) announcing business news, details,
promotions, etc.
-Customized design

Going Forward Launch Marketing Plan
-Full 6-month plan outlining the best marketing steps going forward after
the launch